When you need an adult in the room.

B. Baker is an award-winning product executive with expertise in both software and hardware technologies.

 

He is one of the world's leading experts in human-centered design. 

Edge Leadership

 

B. Baker has spearheaded over 250 projects with global innovators, leading a top product design agency and providing expertise to over 100 startups as a strategist and investor.

 

His management style blends respect with a results-driven approach, successfully guiding teams ranging from 10 to 200 people. With a career spanning designers, data developers, hardware creators, manufacturers, and C-Suite executives, Mr. Baker brings a deep understanding of diverse, cross-functional teams and global innovation ecosystems.

Product Design - 100 million+ users

 

Mr. Baker's work touches more than 100 million people daily in diverse verticals.

- all Android phones (Google)
- televisions and game consoles (LG, Samsung, Sony)
- large-scale web designs (Home Depot, Reuters, Toyota)
- headphones (Sony)
- blockchain and fintech (Chase/Paxos/Bridge21/Lumi)
- enterprise and CRM platforms (Seimens, Gap Inc., GlobalTrans)
- home appliance (Target, LG, Best Buy)

Digital and Consumer Tech Innovation

 

With nearly 100 innovation projects spanning digital, crypto, enterprise software, mobile apps, consumer electronics, retail, automotive, and e-bikes, Mr. Baker has consistently driven groundbreaking results. His work has earned accolades like "Best in Show" at CES, multiple Red Dot Awards, Webbies, and other industry honors. He has also served as an innovation judge for both CEDIA and the Consumer Electronics Show.

 

The secret to his success? A simple yet powerful principle: all products are designed and built for customers; know that customer better than anyone else and success will follow.

 

Speaker / Product guru

 

As a global leader in technology innovation, Mr. Baker delivers engaging talks that resonate on both personal and professional levels. Through compelling stories from his top clients, he illustrates the vital role of human-centered design in driving enterprise success (and shares lessons from the occasional misstep).
His audiences range from company innovation teams to C-Suite leaders aiming to supercharge their product efforts, as well as attendees at industry conferences exploring the transformative power of human-centered design.

Recent engagements:

 

 

- Created a high-tech testing platform for a Japanese automotive company.

 

- PRODUCT REVIEWS! Conducted user-focused reviews of several apps, software packages and consumer tech products. Pro tip: Don't launch anything without third-party testing!

 

- Built an innovative drivetrain system for an e-bike company, filed and was awarded two engineering patents.

 

- Completed an independent ethnographic study of customer relationship software for a global logistics company.

 

- Discovered product innovations for a social media advertising firm, a consumer tech manufacturer and two enterprise software companies.

Serving You with the highest level of professionalism and expertise, I provide:

 

  • - Team Development for your in-house product group or design team.
  • - Independent reviews of software and consumer tech products.
  • - C-suite and Board of Directors product advice/research.
  • - In depth, human centered design studies (KYC) akin to Apple's product group.
  • - Speaking on product innovation and design.
  •  

 

So let's get to work!

 

The first call is free and may just rock your world.

 

 

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